WHO: in partnership with Maria Claudia Barcha & Alexis Madara
WHAT: design research, ideation, content strategy, graphic design
WHY: If you’re single and living in New York City, you may know a thing or two how inconvenient, irritating or excruciating dating can be. The rise of online dating apps hasn’t helped if not exacerbated the situation. In this project, we intend to explore the idea of empowering through nudging - producing informational relevant and fun content to bring women and men from Venus and Mars back to Planet Earth.
With this passion project, we question how might we:
- empower people to take the initiative to pursue what they’re looking for
- create a safe space (physical/virtual) for interactions
- value learning over failing in dating
This project is in progress. We are currently in the ideation phase.