WHO: in collaboration with Alexis Madara, Michelle Kim, Hazel Yang, Shaha AlFehaid
WHERE: New Design Firms
WHAT: social media strategy, graphic design
WHY: In this case study, we looked into the existing advising services for graduate students in the new school. In a month’s time, we were asked to conduct research and propose a solution to the advising office.
This was the most common remark on the advising service from a grad student’s point of view. The new school has the most competitive advising staff to students ratio and perhaps some of the most competent expertise. What is wrong? Getting users to use the service is the very first step to get feedback, which is why we looked into the status quo of the hierarchy and questioned:
How might we create more touchpoints in a horizontal structure?
The value of advising was changing, for grad students in particular. Apart from seeking more industry knowledge or getting access to more information, students more often found themselves lost in an abundance of resources. In 2019, advising means mentorship, coaching and networking. The value lies in how to navigate the students through these resources.
We proposed a well-rounded branding strategy for the advising office.
Each graduate programs at the New School had their own Instagram. However the content quality was unparalleled. To add value in regard to networking, we proposed an alumni Instagram takeover strategy and designed an actionable timeline.